Ariel is a marketing line of laundry detergents made by Procter & Gamble. It is the flagship brand in Procter & Gamble’s European, Mexican, Japanese, Brazilian, Peruvian, Turkish, Filipino, Pakistani, Colombian, Chilean, Indian and Venezuelan portfolios.

Its iconic atom symbol positioned the product as a new scientific breakthrough. And since its introduction, Ariel has undergone a steady stream of progressive product innovations.

With its strong performance and sustainability across the broadest spectrum of markets and people around the world, Ariel continues to be a leading and long-standing detergent brand.

Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, both from the United Kingdom.


People say they are progressive but within the same progressive households, there is often a difference in upbringing between boys and girls. While daughters are raised to be independent, career oriented, and strong, they are still expected to be primary caretakers of households once they get married, and that is where is all goes wrong because the expectations evidently are unbalanced, and the biggest expectation is that they do it all and not buckle under the burden. This doesn’t happen for the boys, even though they may volunteer to become the primary caretakers in a lot of cases but still I think just teaching them some simple life skills like laundry or cooking will make life much simpler as well as advocate household equality.

In actuality, the world today is way different from what it was for my parents or for us. As a matter of fact, the next generation be it boys or girls, both need to be taught to ‘Share The Load’. It is equally important that Aryaa too realizes the importance of this concept as she grows up in this digital world, where everything seems simple and functional at the touch of a button, but in reality, there is a lot you need to do for yourself.

I got the hamper from Ariel. There is an item for each person at home, that can help / educate us about the concept of sharing the load in our family.

#ShareTheLoad hamper include the following contents –
Coloring Book
Detergent Box + Scoop
Grocery Bag
Laundry Bag
School Time Table
Wooden Cloth Pegs
Ariel Matic Liquid
Ariel Powder Matic

There is an item for everyone in this hamper of equality. While spreading the word of #sharetheload in their latest campaign, the brand also seeks to inculcate the habit in all of us, creating a tangible change in the society.

Also, I will urge you all to teach your sons to do household chores along with laundry the same way you teach your daughters. Doing laundry isn’t an uphill task to take the initiative with #arielindia and share the load and reduce the responsibility from one person’s shoulder.

This blog post is the part of #Sharetheload movement by Ariel in association with BlogAdda.

Much love,


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